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9B Page 3 The actuai strategies anci implementation actions for the Element can be found in a separate document, entitled, "Economic Development Implemen#ation Pian." That Plan is described betow. As previousiy noted, staff has worked closely with a tasic force af the Chamber of Commerce to develop the Element and also abtained comments from the City's �inance Director. The Plartrting Cammission has already reviewed the Etement and has held several public hearings. At this time, the Ci#y Council is not being asked ta adopt the efement or substantially discuss the details of the dacument. Rather, staff wants to simply provide an update and affirm directian and approach on the pvlicy concepts. If there is some goaf and policy tha# does not seem appropriate or something is missing, then staff woufd appreciate the feedback. Following Cauncil review, staff wilf work out the details at the Planning Commission fevel, and then bring the entire General Plan back for formal review and adoption. This approach wil! essentially be the same process for ali thirt�en elements. The General Plan process consists of several steps. FErst the Pianning Commissian reviews the draft documents as #hey are written by staff. Following the Pfanning Commissian's review, comments, and public hearings, the General Plan Liaison to the City Councii then b�-ings forward the Elements to"check-in°and inform the City Council(one or two e(ements at a time). Cvuncii then commertts on eact�document and c�nfirms that staff is generally on the right tracic. 5-Year Economic Development Implementatian Pfan (n May of 1996, the C'rty Council adopted the first Economic Development Strategic Pian far the City. That document contained several recommended strategies: • Ta�get Indusiry Programs • Citywide Business Attractian • Citywide Business RetentiQn + Gity Procedure/Department lmprovements • Downtown Revitalization Each strategy included a number of action steps to be carried ou#in support of the overall economic development effort. fn the past ten years, most of the activn steps have been comple#ed. In brief summary, the highlights of the accompiishments include: • improved re(ationships with targeted industries, in particular, the automabile dealers. • An economic deveiapment ir�formation page an the City's website, and a link to a regional website through participation with ,loint Venture Siiicon Valiey (JVS�. • Established relatianships with the commercial brokerage community. • Qutreach to existing business and industries through facus groups, participation in business advocacy groups, and one-on-�one meetings. • Business appreciation events. Page 2 of 5