Agmt01 Jan Ford Public Relation - Laserfiche WebLink

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SCH~DUL~ A PRO,taCT NO. AL0216 , PRO.rEcTDEsCRIPTION Page6 . [ 14. To conduct an intensive news bureau, including daily reporting of statistics on DUI arrests, injuries and deaths to the major local newspapers: San Mateo Times, San Francisco Chronicle, and the San Jose Mercury News, Oakland Tribune. The news bureau will report statistics every morning before 8 a.m. during the periods of: a) December 14, 2001 to January 2, 2002, May 24 to 27, 2002, and August 30 to September 2, 2002; b) December 13, 2002 to January 2, 2003, May 30 to June 2, 2003, and August 29 to September 1, 2003. 15. To issue at least eight daily Christmas and New Year's news stories over the fax to daily and weekly newspapers, to radio and television, to wire services and to the Office of Traffic Safety each project year by January 2, 2002, and January 2, 2003. 16. During each campaign period of each project year, to place at least: a) Eight newspaper stories, 7 radio and 7 television stories during Christmas and New Years holidays December 14, 2001 to January 2, 2002, and December 13, 2002 to January 2, 2003; b) Eight newspaper stories, 4 radio and 4 television stories during the Memorial Day holiday period from May 24 to 27, 2002; and May 30 to June 2, 2003; c) Eight newspaper stories, 4 radio and 4 television stories during the Labor Day holiday periods from August 30 to September 2, 2002, and August 29 to September 1, 2003. 17. To e-mail all press releases or media advisories, alerts, and material to the OTS Public Information Officer at PIO@ots.ca~gov and OTS Kegional Coordinator for approval prior to their release. 1 g. To use the following standard language in all press and media materials: "Funding for this program was provided by a grant from the California Office of Traffic Safety through the Business, Transportation and Housing Agency." : 19. To submit print clip articles b, 9 a.m. to the OTS Public Information Officer by e-mail at PIO~ots.ea.~ov and OTS Regional Coordinator, or via fax at (916) 262-2960. Include publication name, and date the article was published on' all clips. 20. To email to the OTS Public Information Officer at PIO~ots.ca. gov and OTS Regional Coordinator at least one month in advance, a short description of any new traffic safety event or program. 21. To work closely with community based organizations to promote traffic safety programs at both the neighborhood and community level by September 2, 2003. OTS-38b (R~v 10/99) Revised: 10/31/01