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� A - kio <br />formative years. <br />Phase Three - Organization Phase (On going) <br />This phase creates the tools necessary for fund raising. <br />• Fund Raising Prospectus - ongoing <br />• Fund Raising Brochure — completed ]an 2003 <br />• Video Presentation — to be completed November 2003 <br />• Develop Campaign Theme- done <br />• Case Statement — done <br />• Leadership Recruitment - ongoing <br />• Public Relations Effort - ongoing <br />• Detailed Corporate and Foundation Research - ongoing <br />Phase Four — Solicitation Phase (current stage) <br />This phase is the central phase of the campaign and focuses on the actual cultivation <br />and solicitation of major and advance gift prospects. Additionally, proposals to regional <br />and national foundations and corporations are prepared and submitted. The full public <br />information and public relations plan is implemented. <br />Phase Five — Post - Campaign <br />This phase is a "catch all" for outstanding solicitations remaining from earlier phases. <br />Many of the decisions will actually be made in this phase, so effective follow -up and <br />public relations efforts are critical here. <br />All prospects are encouraged to make their decision during this phase if they have not <br />yet responded. <br />Public Relations and Public Information <br />The results of the feasibility study indicated a need for better education of what the <br />Redwood City Police Activities League does and its plans for the future. Over the past <br />two years, Redwood City PAL has made a stronger presence in the Redwood City <br />chamber, service leagues and community events to educate the public about the <br />program and services of the Redwood City Police Activities League. <br />A Capital Campaign brochure was published to give a better overall idea of the programs <br />and campaign. 15,000 copies of this brochure were donated to our effort. <br />A Redwood City PAL video is currently being produced. Appendix III <br />8 <br />