AgdaPkt 2003-11-03 - Laserfiche WebLink

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F!75-A-IS Camoaignn QDerations There are many keys to success in a fundraising enterprise. The follow items are essential to a successful campaign: A. BOARD PARTICIPATION The Redwood City PAL Board and all committee members need to provide vigorous leadership in the enlistment of committee members and in the actual solicitation of funds from prospects for significant funds. B. A VOLUNTARY EFFORT Major gift solicitation should be undertaken principally by volunteers except in special cases of involvement by the Chief and Captain. The principal of voluntary participation in Advance or Major Gifts solicitation applies straight down the line in the whole campaign. The effectiveness of workers comes as much from their readiness to commit their own time, energy and money as form their persuasiveness in selling the Redwood City PAL's case for support. C. SOLID PROSPECTING Major gift prospecting is a search for giving potential. Potential is the ability of a person's capacity to give, not to be confused with propensity, which is the factor of interest and our ability to cultivate and sell the program. Currently Redwood City PAL has approximately 200 prospects that were identified with a significant gift. Experience would indicate that this number of prospects is inadequate to achieve the gift table as indicated below. Peer screening and rating will bear this out. The approximate numbers of solid prospects needed in each of the gift categories are indicated as follows: 10 Redwood City Police Activities League $4.5 million Capital CamP n Number of Gifts Needed Gift Amount Total Number of Prospects Needed 1 $2,000,000.001 $2,000,000.00 (Completed 1 $356,000.00 j $356,000.00 l Completed 1 $182,050.00 $182,050.00 Completed 3 $100,000.00 I $300,000.00 j 9 16 I $24,000.00 $384,000.00 I 48 32 $14,400.00 I $460,800.00 96 45 $7,200.00 $324,000.00 192 82 $3,600.00 $295,200.00 384 100 $1,000.00 i $100,000.00 300 Small gifts 1 I 1 $100,000.00 1000 281 I $4,502,050.00 2029 10