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I <br />an excellent time to consider launching a major capital campaign after substantial pre - <br />marketing is done to bring the community iip to speed on PAL's goals and objectives. <br />i G. Timing of the Campaign <br />While no specific times for campaigning were discussed, several interviewees suggested <br />that the campaign should be run as soon as possible and whenever the proper leadership <br />and precampaign marketing is complete; certainly, not too far in the distant future. <br />H. Availability of Leadership <br />Surprisingly, forty -four individuals' names were mentioned to Chair this campaign. <br />However, only five were mentioned more than once as campaign leaders. <br />E. Campaign Goal <br />As previously mentioned, sixty percent of the respondents felt that a $4 million figure was <br />an obtainable goal. Thirty percent that the goal of $4 million was achievable but very, very <br />difficult. The last ten percent either had no opinion or felt they were not in a position to <br />answer such a question. The caveat that was expressed by many, suggested the goal <br />should be a two -phase goal. The first phase for capital projects of approximately $2 million <br />and the second being an endowment project for another $1.5 million. As a rule of thumb, <br />we attempt to identify forty to fifty percent of the potential goal. In this case, we were able <br />to identify donors who would, if properly asked, agree to participate donate somewhere <br />between $500,000 and $700,000. Therefore, our rule of thumb does work very well with a <br />goal for capital of about $2.5 to $3 million. A case for that amount would be supported by <br />the majority of those interviewed. <br />7 <br />