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shall also be analyzed to determine a parking deficit or surplus given current demand (segmented by downtown subarea). 1.2.2 Block 2 In addition to data collected in Task 1.1.2, the City shall provide eight days of occupancy data for the Block 2 Parking Lot (Middlefield Lot) over a 30-day period. Consultant shall review this data to determine the peak four days over this time and the data for these four days shall be combined to create an overall average peak for Block 2. Consultant shall summarize findings from the parking occupancy analysis and the intercept surveys in a series of maps, graphs, and tables in a Task 1 Technical Memo. The full set of inventory and utilization data shall also be provided in GIS format and as a series of tabular outputs. Task 1.0 Deliverables • Task 1 Technical memo— Baseline Conditions with supporting maps and graphics • Inventory and utilization data as GIS shape files and in Excel Task 2.0 Program Evaluation Task 2.1 Management Structure and Financial Model Consultant shall conduct a comprehensive evaluation all the elements of City's existing parking management program to understand all elements of the existing operation, management structure, and financial model. Consultant's effort will include: • Review of current revenue generation and operating costs. Revenue and operating costs would include: enforcement, lot maintenance, and all operating costs allocated to the public parking supply. • Review of all codes, regulations and/or operating plans (if any) for all public parking supply located in Redwood City's downtown parking study area. • Evaluation, as necessary, of rate structures in place in public lots. • Evaluation of lot formats, by lot, where long-term and short-term stalls are co-mingled. • Evaluation, as necessary of lot identification systems, wayfinding, signage in place on public parking facilities. • Preparation of a revenue to expense analysis with resultant recommendations for pricing, as appropriate, within the public parking system as a means to balance any operating deficits that may exist. This shall include preparation of recommendations for strategies that may be implemented to off-set operating deficits identified. • Development of a parking strategy in the form of a parking management plan. Strategies shall be provided in immediate, near, mid and long-term implementation format and include recommendations for both on and off-street parking. Optional Task: Other Assistance as Requested At City's direction, Consultant shall provide additional research and analysis. For the purposes of this task, all meetings with the City will be conducted via conference call. Task 2.1 Deliverables • Revenue to expense analysis • Task 2.1 Technical memo— Management Structure and Financial Model findings and recommendations ATTY/AGR.2012.175/CDM SMITH INC. REV: 11-1-12 VR Page 12 of 19