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Task 3.3 Parking Supply Strategies Task 3.3.1 Potential Facility Siting Based upon the results from Tasks 1 and 3.1, if it is determined that there is or will be a parking shortage, Consultant shall work with the City to evaluate the most feasible options/alternatives for increasing parking supply in the downtown and shall evaluate existing sites based on areas of highest demand, planned development, and opportunity sites. Task 3.3.2 Construction Parking Strategies Consultant shall work with City staff to understand the timing and phasing of the elements of the two-year (Block 2) construction project, with the understanding that it may be possible to phase out (minimize) the loss of total supply as new supply is brought back on-line. Consultant's parking supply needs analysis (Task 3.1) shall sufficiently identify hotspots of demand and potential untapped resources of parking supply in the downtown. Consultant shall identify any underutilized parking supply as a potential replacement resource during planned construction. Consultant shall then consider private supplies as the next set of resources in the downtown core. Consultant shall develop a tiered program of parking strategies to address the loss in parking supply that consists of parking management, including satellite/intercept parking and downtown shuttle, and parking information approach (per recommendations in Task 4.4). Optional Task: Parking Supply—Funding Approach At City's direction, Consu/tant shall develop a funding approach for the parking supply strategies developed in Tasks 3.2.1 and 3.3.3. Optional Task: Detailed Proforma Analysis At City's direction, Consultant shall provide detailed proforma ana/ysis including detailed revenues and expenses for proposed parking supply strategies. Task 3.0 Deliverables • Task 3 Technical memo— Parking Supply Strategies and supporting graphics Task 4.0 Parking Communication Strategy Task 4.1 Outreach Approach and Focus Groups Consultant shall initially develop a brief outline summarizing an outreach strategy for the project. Elements of the outreach strategy shall include working with the City to identify key participants for a series of up to three (3) focus groups, including business owners, agency staff, elected officials, and select members of the public. The purpose of the focus groups shall be to gain input on existing issues and concerns with parking in the City to gauge reaction to potential new approaches to pricing and parking management, and to explore ways to effectively communicate parking information to users. Optional Task:Additional Outreach At City's direction, Consultant shall conduct one-on-one interviews with individual stakeholders, a stakeholder charrette, or additional stakeholder meetings%focus group meetings. Optional Task: Project Advisor At City's direction, Consultant shall arrange for ponald Shoup to give an ea�1y presentation to stakeholders to "restart" the conversation about parking and to reinforce some of the original reasons why the City developed the variable pricing program back in 2005. ATTY/AGR.2012.175/CDM SMITH INC. REV:•11-1-12 VR Page 14 of 19