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Task 4.2 Project Open Houses Consultant shall work with the City to prepare for and facilitate a project open house (approximately three hours). The purposes of the open house shall be to provide a forum for presenting ideas, concepts, and recommendations for a new parking strategy for downtown. Consultant shall provide poster boards/open house stations (up to finro stations) and an open house meeting summary. Optional Task: Additional Outreach At City's direction, Consu/tant shall conduct an additional open house at the outset of the project(potentially in conjunction with the focus groups) to gain input and hear from members of the community about existing issues and concems with parking in Redwood City. Task 4.3 Fact Sheet Consultant shall create a fact sheet for the City's website to familiarize members of the public with parking in the City, the intentions of the new parking program, along with answers to main questions and concerns. The content for the fact sheet will be provided by the City and Consultant. Task 4.4 Parking Information and Communication Strategy Consultant shall develop a marketing approach for the City's parking program. The marketing approach shall center on a unified theme for the parking strategy to promote familiarity and ease of use with the anticipated changes and ensure the City effectively identifies and communicates parking information to its intended audience. The marketing strategy shall include: 1. Developing a Facebook page for the parking plan that can be continued by the City once elements of the plan are implemented. Consultant shall provide weekly updates during the course of the study. 2. Branding strategy for the parking program including up to three sample logos that can also be used in the parking plan documentation. The branding shall create a unified theme for the parking strategy and plan to promote familiarity and ease of use. 3. Example parking signs/information boards (on-street and in lots) that can be introduced as part of the branding and communication strategy. 4. Strategies for providing real-time parking information to users, such as a smartphone- based parking "app" or other form of communicating parking availability on a real-time basis. Optional Task:Additional Design At City's direction, Consultant shall provide detailed design, content development and placement for signs and information boards could be completed as part of an optional implementation task. Task 4.0 Deliverables • Focus Group Meetings(3) • Project Open House (1) � Project Factsheet(1) • Parking Information and Communication Strategy ATTY/AGR.2012.175/CDM SMITH INC. REV: 11-1-12 VR Page 15 of 19