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BFI Organics - Irvine "BFI OrganiCS", in Santa Ana, California, is a recent acquisition from the Wilbur-Ellis Company and member of the BFI family. This company composts and bags product for market throughout Califomia. Over $2 million worth of lawn and garden products dedved in part from recycled organic wastes are sold each year in bags at the retail level. BFI's latest product "Organo Recycle" was introduced in August of 1993 and has sold over 1,000,000 bags as of August 1, 1994. Because of our recent acquisition of the Wilbur-Ellis Coast Soil Care Division, we have contacts with large regional nursery supply companies as well as smaller local garden supply fi~,fs and farmers. This guarantees finished compost movement and acceptance in the marketplace. In California our major mass merchandiser customers include Wall Mart, Home Depot, and Nurseryland. Pioneer Southern, Inc. {PSi) Dudng 1994 BFI acquired the second largest manufacturer and distributer of bagged and bulk horticultural products in the nation. Pioneer Southern, Inc., is the world's largest producer of qualitY decorative bark products accompanied by a complete line of high grade soil products. At nine locations east of the Rockies, PSi processes, composts, bags and markets organic waste materials. PSI will have an important role in California in 1995 as we link our production facilities to the national markets. Bay Area Product Marketin.q 'In the San Francisco Bay Area BFI has already developed a significant sales effort and customer base for compost. The Bay Area sales effort has moved 40,000 tons of product and developed an initial dedicated customer base of about 20 in 4 counties. Until 3 months ago, all product distributed was mUlch and uncomposted soil amendment or boiler fuel. Compost customers are growing rapidly now that the first batches of product manufactured at the San Jose Facility are available. Regional / Corporate Support Supporting marketing efforts at the local level are our BFI Organics Western Region and National staff. Linkages with national accounts, market analysis, marketing expertise and information dissemination based on the latest knowledge at other facilities throughout the country helps bdng power to local sales'efforts.