Agmt11 San Mateo County Transit District, Peninsula Traffic Congestion Relief Alliance and County of San Mateo MOU Making the Last Mile

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ATTACHMENT A 4.2.2.5 Evaluation including fiscal, performance, Return on Investment (ROI) and other measures 4.3 Ongoing Support 4.3.1 Ongoing data collection and initial design of case studies 4.3.2 Rolling enrollment and continued participant training as needed 4.3.3 Initial focus groups with participants and satisfaction surveys to gather data and fine-tune program 4.4 Telework & Flex-schedules Evaluation 4.4.1 Review baseline data and evaluation data needs 4.4.2 Develop survey instruments and focus groups 4.4.3 Schedule and conduct data collection activities 4.5 Create Telework & Flex-schedules Toolkit 4.5.1 Identify��success stories"for personal interviews and inclusion in case studies 4.5.2 Draft evaluation documents, case studies and compile toolkit Deliverables • Telework & Flex-schedules Toolkit Task 5.0 Taraeted Marketing The targeted marketing effort will focus on three target audiences: Residents, Employers, and Employees, including City and County employees. In addition to marketing each TDM strategy separately as appropriate, the marketing strategies will take advantage of efficiencies where possible by marketing the suite of TDM strategies together. The marketing program will include the Regional Bike Share program, as well as existing TDM strategies and incentives marketed by the Alliance, such as its Try Transit, Carpool, and Bike Rack programs. The Project Evaluation effort (see Task 6.0) will also inform the marketing strategy and effort. The District will contract with an outside Consultant to assist the Parties in the development and implementation of the targeted marketing strategy. In addition, the Consultant will ensure a close link between the marketing and Project Evaluation efforts (see Task 6.0) to ensure that the evaluation effort effectively informs the marketing strategy. Targeted Residential Marketing The District will lead the coordination with the marketing consultant for the Targeted Residential Marketing and will build on its existing marketing program to reach all residents within one-half of a mile of the Redwood City Caltrain station. Targeted Employer/Employee Marketing The Alliance will lead the coordination with the marketing consultant for the targeted marketing to employers and employees both within one-half mile of the Caltrain station and within Redwood City, as well as to Counry and City employees. The County and City will provide assistance, as needed, in the planning, development, and implementation of the employer/employee marketing, including event-driven marketing. The Making the Last Mile Connection Pilot Program Memorandum of Understanding—Amendment 1 Page 6 of 9 Attachment A—Scope of Work FINAL: October 29, 2012 12-SAMTR-SAMTR-U-044 4739041.1