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<br />I I I II <br /> Jack Greenalch, former Councilman and member of the Economic Subcommittee of <br /> the Chamber of Commerce, described the very comprehensive report and pointed out <br /> that certain decisions had been made during its compilation: what to pursue, what to <br />- drop, what criteria to establish, and added that the Agency Board would have to make <br /> further decisions after studying the entire report. Councilman Greenalch advised that <br /> planning for economic development was essential, not only are other communities <br /> embarking on this course of action, but "some things can happen if we don't (plan) <br /> and other people do." Councilman Greenalch said "we need to do the following: we <br /> need to work in a more planned manner at business attraction and retention; we need <br /> to develop a more streamlined permit process in the City; we need to expand our <br /> facade improvement program; we need an expanded Internet page; we need an <br /> ombudsperson to keep businesses and large developments in Redwood City; we need <br /> to continue partnering with the Chamber of Commerce; and we need at least one full- <br /> time economic development staff member." <br /> Councilman Greenalch said the purposes of the recommended economic plan or <br /> goals were: "demonstrate Redwood City's commitment to economic development; <br /> enhance Redwood City's appeal to target industry businesses as well as other <br /> businesses; retain and facilitate the growth of existing target industry businesses in <br /> Redwood City; increase the City's revenue base; improve the city's customer service <br /> orientation; and revitalization of the City's downtown retail core." <br /> Councilman Greenalch said the committee was recommending a series of strategies, <br />- action plans and programs designed to increase revenues and jobs in Redwood City, <br /> and position the City to attract new businesses. He said "the single most important <br /> factor the survey had found when people are making decisions as to where they will <br /> locate or not locate their business is the City's attitude toward business." Councilman <br /> Greenalch said each recommendation was rooted in the objective data obtained by the <br /> firm SKMG, Amy Herman, consultant. He said one example of a strategy <br /> recommended by the Committee was to participate in the development and <br /> implementation of an auto mall. Councilman Greenalch cited the following example <br /> of an action being recommended by the Committee: when a new business comes to <br /> the City, one staff person would be assigned as the account manager for that particular <br /> business. <br /> Councilman Ruskin, Council representative and member of the Economic <br /> Development Committee, said he was proud and pleased to be associated with the <br /> Committee and he had a been a member before he was elected to the Council. <br /> Councilman Ruskin said fewer things are more important to a city than its economic <br /> vitality. "The strength of a City's economy truly determines how well we are going to <br /> be able to take care and provide for the residents of our city,...the quality and level of <br /> police and fire services, how up-to-date the infra structure is, how well maintained the <br /> environment is, and how adequate the recreation and other services are that we <br /> provide for youth, families and seniors." Councilman Ruskin said "that in order to <br />- <br /> Special Redevelopment Agency Meeting Minutes MINUTE BOOK NO.1 <br /> May 22, 1996 Page No. 303 <br /> Page 3 <br />